What do parents think?
EarthSearch retained The MarketPlace Firm to conduct two surveys in both the Atlanta, GA and Newark, NJ markets to help us better understand the attitudes and perceptions of parents toward the safety and education of their children. Two focus group sessions were deployed in Georgia comprising of a cross section of the community including both parents and students.
In Georgia, 9,451 surveys were deployed with 15.6% parents of school-aged (K-12) children responding.
In New Jersey, 4,121 surveys were deployed with 9.7% parents of school-aged (K-12) children responding. In addition, two pollings were conducted in Atlanta at unannounced local events to get a broad section of the community participating with a focus on respondents with students in schools across Metro Atlanta.
Results from Research
Some of the highlights from the research revealed the following information about the views of parents responding to the surveys regarding the safety and education of their children collectively from both markets surveyed:
• 90% of respondents indicated they are very concerned about the half million children under the age of 18 nationwide reported as missing and are concerned that this could happen to their children.
• 81% of respondents indicated they are very concerned about the more than 1,000 students nationwide that are left on school buses and that this could happen to their elementary school-aged children.
• 93% of respondents who have children in middle and high schools are concerned that their children may skip class or school without their knowledge.
• 88% of respondents indicated that it is very important for them to have more frequent communication with their child’s teachers.
• 94% of respondents indicated that they are very interested in learning more about their child’s behavior during school hours each day.
• 94% of respondents indicated that it is extremely important for them to know if their child is skipping classes or other class attendance issues.
• 93% of respondents indicated they would definitely participate in a free program that would advise them on their mobile device of their child’s safe pick-up and drop-off by the school bus.
• 96% of respondents indicated they would support a program that requires students to wear an Auto ID badge that would help ensure their safety on the school bus and monitor their child’s attendance during school hours.
• 98% of respondents indicated that they would ensure their children wore the Auto ID badge during school hours.
• 86% of respondents indicated that they leave home in the morning before their children depart for school.
• 91% of respondents indicated that they arrive home in the evening after their children arrive home from school.
• 88% of respondents indicated that they would prefer parents have control to determine whether their children participated in this type of program or were required to wear Auto ID badges during school hours.
• 78% of respondents reported that their children ride the bus to/from school